Link of the Day: Interview with Sigma
Sigma is one of the foremost lens manufacturers around. Lets Go Digital has an exclusive interview that lets you get inside the mind of their CEO, Kazuto Yamaki.
Sigma is going through some interesting times at the moment, with the upcoming release of the DP1 (a high-end digital camera that will rock your point-and-shoot world) and the explosion of megapixels means that demands on lenses get higher and higher. Here’s a excerpt from the interview:
Question: What are the reactions to the Sigma DP1?
Answer:They are fine. When we announced the Sigma DP1 on the Photokina show everybody was very enthusiastic. It took us a lot of time to finish the camera. I was afraid the enthusiasm might have dropped. But fortunately our regular and faithful customers decided to wait for the Sigma DP1. So I have a lot of faith. And I hugely appreciate our customer’s patience.
Question: The Sigma DP1 is a niche product. What are its sales expectations?
Answer: That is a difficult question, even for me. I don’t think the Sigma DP1 fits into any of the existing categories. We have to open a new market, a market that never existed before. We have a target of course but we are not sure yet.
Question: Do you think the delay has a negative affect on sales numbers?
Answer: Of course. A product should be put in the market at the right time. If we had launched the DP1 in 2007 we would have sold more of them. But we were determined to make the Sigma DP1 the best compact camera ever. That was our strategy. And if we can make the DP1 user happy, I think we can also make him excited about the successor to the Sigma DP1. Or get him interested in an Sigma SD14. It is important for us to make it the best possible camera.
It’s a nice little look into the world of Sigma. Yamaki has some insight into the everchanging industry of digital photography.
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