Here’s a nice human interest story, Canon has raised over 27,000 pounds for the British Red Cross after donating five pounds from the sale of each red Canon PowerShot A460.

Who says corporations and companies are evil?

Canon has raised £27,205 for the British Red Cross from sales of the red Canon PowerShot A460 digital camera in selected Tesco stores. Selling over 5000 units, Canon donated £5 from the sale of each camera. The money raised will be spent on essential British Red Cross services in local communities in the UK.

Canon UK Press Release

Canon raises over £27,000 for British Red Cross through sales of red digital camera in Tesco

For every red Canon Digital PowerShot A460 sold in Tesco stores, Canon donated £5 to the British Red Cross

Canon announced today (4 April) that it has raised £27,205 for the British Red Cross from sales of the red Canon PowerShot A460 digital camera in selected Tesco stores. Selling over 5000 units, Canon donated £5 from the sale of stylish, user-friendly 5.0 megapixel cameras to the British Red Cross to fund essential services in the UK.

You can read the full press release and more information on Canon’s donations by heading over to Photography Blog.

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