A close-up look at the new Leica S2: Medium-format power in a 35mm body
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Leica gave Ask the Photographer a unique, close-up look at the recently announced camera the company thinks may revolutionize 21st-century photography: The Leica S-2, a camera designed to pack a medium-format punch in a 35mm DSLR-sized body.

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Home » News

Commercial shot completely with 1D Mark III

Submitted by Brandon on Thursday, 22 May 2008No Comment
Commercial shot completely with 1D Mark III

This is one awesome tv spot.

I just saw it on television and after surfing around the Internet, I found out that Canon’s Rebel Xsi commercial is completely shot with a EOS 1D Mark III camera. Here’s the news from Digital Photography Insights…

TV stations in the U.S. recently began airing a Canon Rebel XSi commercial with a twist: the majority of the 30 second spot was shot with EOS-1D Mark IIIs for a powerful visual effect when the photos - shot simultaneously from different angles by ten different photographers - are sequenced together.

The advertisement, entitled Journeyand assembled from about 70,000 still photo frames captured during its production, is showing now on both network and cable in the U.S. With Canon USA’s permission, we’re hosting the commercial below. A video highlighting the making of Journey is here.
 

If you want to watch the commercial yourself, head on over to DPI.

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